Privacy Policy

What this site collects, and what it doesn't. Last updated August 14, 2026.

Analytics

I use Google Analytics to see how many people visit this site and which pages they read. It collects standard technical information: approximate location (from IP address), device and browser type, and which pages you viewed. None of it identifies you personally, and I don't sell or share it beyond what Google Analytics itself processes. See Google's own policy for how it handles that data.

Cookies

Google Analytics sets cookies to tell one visit from another. A banner at the bottom of the site discloses this the first time you visit. Dismissing it only hides the banner, it doesn't change what's collected.

The four fundamentals score

The self-scoring tool on the assessment page doesn't collect anything. Your answers are calculated in your own browser and never sent anywhere, not even to me. Close the tab, and they're gone.

Booking a call

The "Book a call" button links out to Cal.com, a separate scheduling service. Whatever you enter there, name, email, the details of your call, is collected by Cal.com under its own privacy policy, not this one.

What I don't do

I don't run ads on this site, sell or share visitor data, or use any tracking beyond Google Analytics.

Changes to this policy

If this policy changes, I'll update this page. Check back if you want the current version.

Questions

Message me on LinkedIn if you have a question about any of this.